A new era of technology and marketing is upon us.
The relationship between buyer and seller is changing faster than ever. Buyers expect beautiful and robust websites that are optimized for mobile purchases. Wholesale buyers are on the path to making a majority of their buying online and this trend will increase in the near term. By 2017, 30% of wholesale buyers will make at least 50% of their purchases online. Additionally, social media marketing tactics are creating the most powerful connections between buyers and sellers.
Forrester Wave B2B; Internet retailer B2B guide 2015